Imagine a multidisciplinary laboratory where experiences blend with a passion for researching materials, shapes and new colours with artistic creativity. Now imagine a showroom as a sensory journey into excellence, a path that leads you through the world of housing design elements with innovative, recycled materials that are constantly state-of-the-art, focusing on environmental sustainability and wellbeing of the population. A partnership of ethics, philosophy, science and innovation, and one name in particular springs to mind: Centro della Ceramica.